World Wrestling Entertainment, Inc. (WWE) is an integrated media and entertainment company engaged in the development, production and marketing of television and pay-per-view programming and live events, and the licensing and sale of branded consumer products featuring its World Wrestling Entertainment brands. WWE's continuing operations are organized around two principal activities: live and televised entertainment, which consists of live event and television programming and feature films, and branded merchandise, which consists of licensing and direct sale of merchandise. Revenues consist principally of attendance at live events, sale of television advertising time and sponsorships, domestic and international television rights fees, and pay-per-view buys. Revenues also include sales of consumer products through third-party licensees, and direct marketing and sales of merchandise, magazines and home videos.
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